Episode 9
Your PPO Write-Off is a Marketing Expense
by Dental Business Journal | January 17, 2023
Host - Dr. Eric Block
DMD, CAGS, FICOI, FICD, FAADS
Acton Dental Associates
with Naren Arulrajah
CEO of Ekwa Marketing
Most dentists don’t realize that insurance companies are devouring a chunk of their collections yearly. Insurance carriers have discretely brainwashed dental practices into thinking that PPO plans are necessary to get new patients. However, there are many other profitable methods to achieve this!
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This episode at a glance>>>>
- Topic of the day and introduction to Dental Business Journal 00:14 – 00:56
- PPO Plans are a Marketing Expense 00:57- 02:11
- Knowing your PPO Write-off is a Game Changer 02:12 – 04:07
- Why are PPO practices that are dependent on PPOs 70% plus dependent on PPO? 04:08 – 06:08
- Why are PPO practices reluctant to get rid of PPO plans? 06:09 – 08:25
- Replace PPO plans with Google and save more than 40% of your collections that go into PPO plans 08:26 – 09:55
Resources
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