Episode 1

What is Your Insurance Write-off?

by Dental Business Journal | November 22, 2022

Host - Dr. Eric Block
Host - Dr. Eric Block
DMD, CAGS, FICOI, FICD, FAADS
Acton Dental Associates
Naren Arulrajah, Ekwa Marketing
with Naren Arulrajah
CEO of Ekwa Marketing

In this insightful episode, Naren Arulrajah explains the impact of PPO plans on your practice and how knowing your PPO write-off will help you make calculated business decisions. 

Through this episode, you will be exposed to a unique tool to compute your write-off. You will also have the opportunity to learn new cost-saving methods for getting new patients into your practice!

This episode at a glance>>>>

  • Intro music 00:00 – 00:14
  • Topic of the day 00:14 – 01:08
  • What is a PPO Write-off? 01:08 – 01:59
  • What is the average PPO Write-off? 01:59 – 03:17
  • Find Your PPO Write-off? 03:17 – 04:37
  • Do I have to spend 45 to 55% of what I collect as a ‘Marketing Fee’ paid to PPO Plans? Or is there a better way? – 04:37 – 06:00
  • I want to replace PPO Patients with Google SEO Patients. How do I know if I am doing well with Google Organic Search? 06:00 – 08:05
  • How you can connect with us 08:05 – 08:16
  • Outro music 08:16 – 08:26

Resources

Watch the full interview on YouTube!

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