Episode 15

The Average Practice Converts only 1/3rd of New Patient Calls to Appointments. Why?

by Dental Business Journal | February 28, 2023

Host - Dr. Eric Block
Host - Dr. Eric Block
DMD, CAGS, FICOI, FICD, FAADS
Acton Dental Associates
Naren Arulrajah, Ekwa Marketing
with Naren Arulrajah
CEO of Ekwa Marketing

Running a successful medical practice requires tracking and measuring key metrics, including missed calls. Patients expect a prompt response in today’s world, and missed calls can lead to lost opportunities. By improving your missed call rate, you can ensure your practice maximizes every chance to connect with potential new patients.

This episode at a glance>>>>

  • 00:01:03 – Why does the average practice convert only 1/3rd of new patient calls?
  • 00:02:30 – How do you define ‘call conversion rate’ and what are some of its goals?
  • 00:04:43 – The second important metric and its goals
  • 00:05:30 – A patient is worth 1000s of dollars to a practice. So, how to get an “A” for both call conversion rate and missed call percentage?
  • 00:07:53 – How can a practice drastically improve the number of new patient calls?

Resources

Watch the full interview on YouTube!

Subscribe and get notified of more episodes like this!