Why Are Google Ads 5 Times More Expensive?
What if we tell you that you can dominate Google with SEO alone? Don’t believe us? Read this article about how the Google algorithm provides free traffic to a selected allocation of websites, and you will never have to pay for Google Ads again!
Why are Google Ads 5 times more expensive than organic SEO?
Many practices depend on Google Ads as it’s the next best alternative outside PPO plans to get plenty of new patients. Some dental practices spend $50,000 – $60,000 yearly on Google Ads, while some even spend $10,000+ a month. So if you have no other choice, spend on Google Ads. It is still way cheaper than PPO plans, where you may spend even half of what you produce, given the insurance write-offs (difference between your usual, customary and reasonable fees and what the insurance company pays you) being 45% to 55%.
Google made $209.49 billion in 2021 just from ads. 75% of the countries in the world make less than what Google makes from Ads every year. Google grows its ad revenue each year by charging you a bit more every year.
The other reason these Ads are expensive is you need at least 6 people from Google ads to make up for 1 person who finds you from Google organic. Why? A person from Google Ad will spend an average of 15 seconds on your Dental Website. A person from Google SEO will spend an average of 90 seconds. The person who found you via SEO and spends 6 times more time on your website is at least six times more likely to choose you than someone who finds you by clicking on an ad. When a user clicks on an ad, they click with suspicion as they know anyone can pay and buy the ad. That doubt makes the visitor look for reasons to leave the site. Hence, this is why you need six times more people visiting your website through Google Ads. As a result, Google Ads are at least six times more expensive than organic SEO methods.
How Can You Dominate Google Through Organic SEO Alone?
For Google to make $209 billion in 2021 from ads, it has to make sure most dentists and other business owners have no choice but to pay for Ads. They do that by allowing only 5% of dental practices and web pages to get 95% of the free (SEO) traffic. Thus, the 95% of dental practice owners, who don’t get free SEO traffic, have no choice but to pay Google Billions every year to get new patients.
So the question is how to be among the top 5% of dental practices that receive 95% of the Free SEO traffic. To master SEO, we need to understand how the Google algorithm works. The algorithm looks at 200 different criteria and scores each web page. Depending on this score, the algorithm decides whether a specific webpage is in the top 5% or not. These 200 SEO criteria are broken into 6 buckets. You need to get an ‘A’ in all 6 buckets to be included in the top 5%.
Today, after working 2 years with ekwa.com, Dr. Eric Block and his website rank on the first page (top 10 results) of Google for 246 search terms and phrases and receive 50 plus new patient calls a month. Dr. Block spends zero on Google Ads.
To Master SEO, work every week to get an A in each of these six areas and then continue to improve further:
- NAP (Name, Address, Phone Number) Consistency; Ekwa has clients with 100+ NAP profiles with consistent NAP
- Every page on your website must get a get a high Google LightHouse Score
- Effectively implement Google EAT (Expertise, Authority and Trust)
- Make sure every page on your website complies with Google’s content guidelines including the Original Content Policy.
- Grow the amount of Quality Backlinks your webpages have
- Continue to get 10+ Love Letter Google Reviews every month
Ekwa is proud of its track record keeping 95% of its dental practice owner clients year after year. This retention rate is unheard of in the marketing industry. Ekwa does this by having 14 dedicated teams to work on the above 6 areas and more for each client.
How are you doing with Marketing?
Book a Marketing Strategy Meeting (MSM) to Find Out
If you’re a practice owner who wants to make 2023 your best year yet, book a Marketing Strategy Meeting with Lila Stone, Director of Marketing at Ekwa.
Click here to schedule a meeting
Lila will spend 6 hrs prior to the meeting to study your internet presence versus your competitors. During the meeting you will not only learn where you stand versus the competition, but also understand exactly what you need to do in each area that matters to Google, to be ranked for 100+ search terms on page 1 of Google, within 12 months.
Wishing you all the best for 2023 and beyond! Lila is looking forward to meeting you via Zoom!
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