Use Google to Grow Veneers
In today’s digital age, having a strong online presence is crucial for any business to succeed. For dental practices, this means optimizing their websites and using digital marketing strategies to attract potential patients. This article will explore how dentists can use Google to grow their veneer cases and other high-value services.
Importance of Accomplishing The Two Key Steps of Dominating Google
When it comes to growing high-value services like veneers, leveraging the power of Google can be incredibly beneficial. The first step is to ensure that your dental practice shows up on Google for relevant keywords related to high-value services. This can be achieved through search engine optimization (SEO) techniques such as optimizing your website’s content and meta tags, building quality backlinks, and more!
However, simply showing up on Google is not enough. You must also convince potential patients to choose your practice over your competitors. This requires building trust and rapport with your patients, showcasing your expertise and experience in high-value services, and providing exceptional customer service throughout the patient’s journey. By focusing on high-value services, such as veneers, you challenge yourself as a dentist and increase your profitability and enjoyment of your work. With the right SEO strategies and a patient-centric approach, you can attract more patients seeking these services and establish yourself as a go-to provider in your area.
Step 1: Mastering the Six Factors Google Cares About
The first step is to ensure you are doing the six things Google cares about. These include doing well with Google EAT, getting a high Google Lighthouse score, maintaining NAP consistency, using original content, using quality backlinks, and getting love-letter Google reviews. While we won’t go into the details of how to do well in each area, you can tune in to Episode #3 of the Dental Business Journal podcast on “Why are Google Ads 5 times more expensive?” to learn it all.
By doing well in these six areas, you can start ranking for relevant keywords related to veneers and other high-value services. So, to attract more patients seeking high-value services like veneers, it’s crucial to focus on showing up on page one in Google through effective SEO strategies.
Step 2: Optimizing Your High-Value Service Pages
Optimizing your high-value service pages is the next important step toward turning potential patients into actual patients. Even if your SEO is on point, you only have a brief 90 seconds time period to convince the potential patient that you’re their ideal dentist. This is where your landing page comes into play – it must be clear, concise, and engaging. You must comprehend your target patient base and their expectations to achieve this. Typically, patients seek experts in their specific area of interest, someone they can trust and connect with on a personal level. By showcasing your expertise, conveying trustworthiness, and establishing a relatable connection, you can position yourself as a veneer or other high-value service specialist and win the confidence of potential patients.
Creating an Effective Landing Page for Dental Services Such as Veneers: Lessons from Dr. Hoyt
Designing an impactful landing page is key to establishing trust with potential patients and showcasing expertise in a particular dental service. Dr. Hoyt’s veneer landing page at www.fwdentalarts.com/veneers is an excellent example of how to do it right. As seen in this example landing page, a bold headline, a quote, and a picture of the dentist are all characteristics that immediately catch the patients’ attention. Adding short videos explaining what to expect at the clinic and how the procedure is done can further build trust and instill confidence in your expertise.
One of the most effective ways to demonstrate expertise is by showcasing a diverse range of cases and including full-face pictures that highlight the transformative effects of the work. Dr. Hoyt’s landing page does this excellently by featuring patients of all ages, genders, and dental concerns, creating confidence in potential patients that he can handle any patient situation.
By following this strategy, dental professionals can establish themselves as experts in their field and build trust with potential patients.
How Can EKWA Help You?
If you are a dentist looking to improve your SEO and website performance, EKWA offers a marketing strategy meeting to help you. The Marketing Director of EKWA, Lila Stone, conducts this $900 valued meeting. Before the meeting, Lila Stone and the EKWA team spend six hours researching you, your competitors, your website, your performance in high-value services, and more. During this 90-minute meeting, you will receive an analysis of your web performance and identify areas for improvement. This meeting aims to assist dentists in establishing a dominant presence in their practice area and increasing their patient base for high-value services. To book your spot for the meeting, click on this button
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