Dental Business Journal | Article #13 | High-Value Dentistry Edition
Host - Dr. Eric Block
Host
Dr. Eric Block
DMD, CAGS, FICOI, FICD, FAADS
Acton Dental Associates
Guest
Naren Arulrajah
CEO of Ekwa Marketing
Naren Arulrajah, Ekwa Marketing

Are you using Google SEO to Grow your Clear Aligner Cases?

Many dentists make it out of college with sky-high debts to pay off. Doing general dentistry may not be the smartest route to take if you want to increase your income. So step up your dental game and increase your income with high-value dentistry! Let Google SEO help you attract more high-value patients to your practice!

Why is high-value dentistry important for a profitable practice?

The concept of income per hour is an important factor in considering the viability of offering high-value dentistry in a dental practice. The income per hour refers to the amount of revenue a practitioner generates per hour of work. Offering high-value dentistry can increase a practitioner’s income per hour by allowing them to perform more complex and time-intensive procedures that generate higher fees. For example, a practitioner may be able to perform a basic filling in 30 minutes, generating a fee of $100 (approx). However, they may be able to perform a high-value dental implant procedure in 3 hours, generating a fee of $3,000 (approx). Therefore if you want the yearly income to go higher, you should consider doing high-value cases over general dentistry.

What are the keys to success?

To excel in delivering high-value dental treatments, it is important to address the following aspects of your practice:

  1. Doing what you love: You should cultivate a genuine love and passion for what you do, as this will drive your motivation and success in delivering high-value treatments.
  2. Clinical excellence: You must develop a level of clinical excellence that sets you apart. With excellent clinical skills and a commitment to continuous learning, you can ensure that your work is of the highest quality, and your patient reviews will be a good reflection of your work.
  3. Targeted marketing: Make sure to effectively market your practice to attract high-value patients. You can attract patients seeking advanced or cosmetic dental treatments by targeting your marketing to your ideal patient population.

What are the options for increasing clear aligner cases and similar high-value cases?  

In the world of dentistry, it’s crucial to be strategic when it comes to attracting high-value cases such as clear aligners, implants, or veneers. Two of the most popular routes to choose from are Google Ads and Google organic marketing, also known as Google SEO. While Google Ads may be a more cost-effective option compared to other Ad services in the market, they are still 5-10 times more expensive than Google organic marketing. However, some dentists still choose to invest in Google Ads as they can expect a quick return on investment (ROI). On the other hand, for those who prefer a long-term strategy that is nearly cost-free, Google organic marketing is the way to go. Google SEO helps attract patients to your website through organic google search results. It can help you reach your target audience effectively and efficiently, making it an excellent option for those looking to grow their high-value cases in the long run.

How to develop a plan to dominate clear aligners and other high-value services

In today’s fast-paced digital world, it’s crucial to have a clear understanding of what you want to do and where you stand in terms of search engine optimization (SEO). Ekwa’s free marketing strategy meeting is designed to provide you with a comprehensive analysis of your current SEO strategies and help you create a roadmap for success. During this meeting, you’ll learn which keywords are ranking well and receive an overview of all the high-value services you’re providing, as well as an evaluation of your website’s SEO and website fundamentals, such as NAP, Lighthouse, Google EAT, and more. To help you stay on track, we’ll even provide you with a free 12-month marketing plan, so you can be confident in your SEO efforts and achieve your goals.

Take advantage of this opportunity to take control of your online presence and succeed in the digital world. Claim this gift that is just for you! Schedule your free consultation with the director of Ekwa marketing today!

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