Episode 13

Are You Using Google SEO to Grow Your Clear Aligner Cases?

by Dental Business Journal | February 14, 2023

Host - Dr. Eric Block
Host - Dr. Eric Block
DMD, CAGS, FICOI, FICD, FAADS
Acton Dental Associates
Naren Arulrajah, Ekwa Marketing
with Naren Arulrajah
CEO of Ekwa Marketing

With the popularity of clear aligners among orthodontists and dentists alike, the landscape for offering this treatment has become ultra-competitive. Calculating revenue and profit is relatively straightforward, so this product contributes to ROI modeling.

A dental practice should develop a thorough marketing plan to draw in suitable patients if it wants to capitalize on the potential to offer clear aligners or if it wants to increase the number of clear aligner cases it handles.

This episode at a glance>>>>

  • 00:00:59 – Why is High-Value Dentistry important for a profitable practice?
  • 00:02:17 – What are the keys to success? 
  • 00:03:04 – What are my options to increase my cases?
  • 00:03:44 – Google organic is 5 times less expensive than google ads. What do we need to focus on to succeed?
  • 00:04:53 – Develop a plan to dominate clear aligners with a marketing strategy

Resources

Watch the full interview on YouTube!

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