How to Dominate Google SEO?
Are you a dental practice struggling to rank high on Google and attract new patients? You’re not alone. 95% of web pages get no traffic from Google, and dental practices are no exception. But fear not. There are ways to improve your organic search rankings and get more free traffic to your site. In this article, we’ll discuss the six fundamental areas dental practices should rank well on, the importance of Google reviews, and how EKWA can help you improve your online presence and attract more patients.
Why do 95% of Pages Get Zero Google Traffic?
The main reason why this happens is because of Google’s business model. The reality is that Google’s business model revolves around making money from ads, making it difficult for websites to get free traffic. This is why 95% of web pages get no traffic and why business owners must pay billions of dollars in ad money to Google. While paid advertising can be effective, it’s important to remember that there are still ways to improve your organic search rankings and get more free traffic to your site. One is to invest in search engine optimization (SEO).
How does a dental practice get into that top 5%?
As a dental website owner, being in the top 5% of SEO-optimized dental sites can seem daunting. However, understanding Google’s origin story can help put things into perspective. Two students created Google at Stanford to allow anyone who works hard to get free traffic from Google. But as SEO is free, Google makes it extremely hard for websites to rank well in search results. To rank well in SEO, websites need to ace the six things that Google is looking for, just like how dental school applicants need to ace different things in their application to get into top dental schools. However, the good news is that when a website does well in SEO, it can rank for hundreds of search terms on page one, leading to a significant increase in new patients, while ranking poorly can lead to hardly any new patients. Therefore, it’s crucial to learn to rank in the top 5% by doing well in the six things Google is looking for.
What are the six fundamental areas dental practices should rank well on?
If you want to improve your chances of ranking higher on Google, there are six key things you should focus on.
First, implement Google’s E-A-T guidelines for expertise, authority, and trust. This is particularly important in healthcare industries like the dental industry.
Second, pay attention to quality backlinks and ensure that all links pointing to your website are worthy according to Google’s standards. Google is making significant changes as we speak in this area.
Third, create original content that meets Google’s high standards.
Fourth is NAP consistency which ensures your name, address, and phone number are consistent across all platforms.
Fifth, focus on getting more Google reviews and aim for love letter reviews every month – set goals for yourself to achieve this.
Finally, ensure all the pages on your website receive high scores on Google Lighthouse. If you can master these six things, you’ll be well on your way to ranking higher on Google and achieving your goals.
A few things to be mindful of regarding Google Reviews
If you’re a practice owner looking to improve your online presence, paying attention to Google reviews is crucial. It would help if you had a technical team to optimize your business page and ensure there are no issues, and you also need to focus on getting at least ten or more reviews every month. It’s essential to make it a habit and encourage your patients to leave paragraph reviews as Google and potential new patients love them.
How EKWA is committed to helping you
If a dental practice wants to assess how well they are doing with their Google SEO, the first step is to have a marketing strategy meeting with the marketing director at EKWA. During the meeting, you will be ranked according to the six google fundamentals. If your dental practice is not receiving an ‘A‘ in all areas, you can utilize the free 12-month plan we share during the meeting to improve your performance in each area. The goal is to follow Google’s guidelines and work diligently to improve the practice’s performance and Google reviews. By taking these steps, your dental practice can significantly improve its online reputation and attract more patients.
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