Replace PPO with Google
by Dental Business Journal | March 14, 2023
As a dental practice owner, you always look for ways to expand your patient base and grow your business. And while PPO plans can seem like a great option, they often come with a hefty price tag. With write-offs that can add up over time, it’s no wonder that more practice owners are turning to Google for a solution.
On this week’s podcast episode, Dr. Block and Naren deeply dive into dental marketing and explore the pros and cons of switching from PPO plans to Google. From attracting new patients to building a solid online presence, they share expert tips for making the transition smooth and successful. So, if you’re ready to take your practice to the next level, tune in to this episode and discover the power of Google!
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This episode at a glance>>>>
- 00:00:54 – Why is a PPO writeoff a marketing expense?
- 00:02:19 – What percentage of revenue does a PPO-dependent practice typically spend on PPO write-offs?
- 00:03:41 – How much do Google ads cost versus PPO?
- 00:04:24 – Is Google organic search the most cost-effective way to get new patients?
- 00:07:01 – Where can I learn more about dominating Google?
Resources
Watch the full interview on YouTube!
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